UX Strategy, User-Centered Design
New feature driven by 3 phases of research including guerrilla discovery sessions, A/B paper prototyping, and beta testing in-product. Generated and hardened solutions with product team via participatory design workshops.
Above:
Phase 1 paper prototypes — gather/validate broad themes from users. Phase 2 — refine and prioritize, including A/B versions per two verticals. Phase 3 — Beta test in-product to capture feedback on live feature before full release.
Phase 1 paper prototypes — gather/validate broad themes from users. Phase 2 — refine and prioritize, including A/B versions per two verticals. Phase 3 — Beta test in-product to capture feedback on live feature before full release.
Stakeholder deck describing the new feature's objectives, approach, market intel/competitive analysis, hi-level research results and design/content recommendations.
UI comps and storyboards, including detailed interaction rules for touch and mouse.