Art Direction: Marching Product Guide
art direction, catalog design and layout, illustration, photo retouching, brand management, product campaign, print publication design
Art directed and produced this 16-page, saddle-stitched catalog, spring 2008. A full suite of marching instruments from three distinct brands (Jupiter Brass, Mapex Drums, and Majestic Field Percussion) were presented under the unified corporate identity of distributor Jupiter Band Instruments, Inc. In addition to design and layout, my role as brand manager involved retooling the look and relationship of the brand logos to better reflect this hierarchy, across all communications.
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